The Google platform can help businesses reach more customers through its features. With the assistance of the digital marketing experts at Mahalo Consulting, small and medium enterprises (SMEs) as well as local businesses can make the most out of said features, allowing them to boost their visibility, grow their sales, and expand their markets.
These handy Google services include Pay Per Click (PPC) search ads, in which businesses only pay when their ads get results - such as when people click their ad and visit their website or call their business. This means businesses can utilize online ad campaigns at the fraction of the cost of traditional advertising.
How Pay Per Click Advertising Works
As its name suggests, Pay Per Click is a form of digital marketing in which advertisers pay a fee only when their ad is clicked. PPC is a term that applies to paid ads on social media like Facebook, Twitter and LinkedIn too. In the case of Google, the PPC service for their search engine - the world's largest - is called Google Adwords. It helps ads stand out to search engine users, showing them at the top right side of Google search engine results.
PPC is suitable for businesses that want to reach more people who are actively searching for terms related to their products or services.
When launching a PPC campaign, the budget must factor in the type of audience being sought, the competition in the industry and area, and the types of products or services being marketed.
Google Adwords helps businesses reach their target audience as they search for specific terms related to the brand, its products and content. Whether they are on desktop computers or using mobile devices or tablets, they will find these ads. The platform allows campaigns to test and tweak their ads at any time as well as measure their reach and impact.
Interested in using Google PPC for your business?
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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