How Google Algorithm Updates Affect Your Business Digital Marketing Campaign
Google continuously tweaks and updates its search engine algorithms to provide its users with better experiences and more accurate results. For businesses, this can affect their Search Engine Optimization (SEO) strategy because what might have worked well beforehand may no longer be as effective after the latest update and other approaches may work better. So businesses and digital marketing agencies must stay up to date with the latest changes to ensure their strategies continue to work. During last December, Google implemented a link spam update. Here we will outline how it will affect businesses' online marketing campaigns.
How the Google Link Spam Update Affects Businesses
According to Google, the Link Spam Update may result in ranking changes as spammy links get neutralized, which means whatever credit these unnatural links give websites no longer apply. This update will affect sites in all languages.
SpamBrain, Google's AI-based spam prevention system launched in 2018, is part of this process. The system identifies spam and low-quality websites, the algorithm learns by trawling websites all over the internet and improves its spam-detection capabilities over time. This allows it to determine if websites are spammy and penalize them.
For businesses implementing SEO, they have to take note of Google's requirements - formulated by the SEO - in order to avoid being penalized. This way they will be complying with the best practices that will improve their SEO rankings.
Businesses will not receive notifications about these updates by Google so it is hard to tell if they have any direct impact. This is what is called a No Notice – No Manual Action update since Google is not issuing any notifications or reports on how the algorithm updates affects specific websites. But businesses can observe their websites' visibility and traffic, if they notice any changes or drops then it is likely due to the changes of the algorithm.
Google is continuously fighting spam in order to provide the best browsing and searching experience to its users. Spam detection methods will penalize low-quality content and reward useful high quality material. So site owners and businesses should follow Google's guidelines in producing higher-quality content and better user experiences instead of manipulating links to get better rankings in Google searches.
All in all, producing sincere and authentic useful content for users and audiences is the best way to get good results on Google.
Mahalo Consulting will help you stay on the right side of Google's algorithm by helping your business produce quality content and websites that will rank well in Google's search engine.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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