The preeminence of the Google search engine platform, which receives billions of visit on a monthly basis, means that to be visible online businesses must have a presence on Google and its services. So creating a Google My Business profile is a must for attracting new customers by being more prominent in Google Search and Maps. Mahalo Consulting digital marketing services includes search engine optimization or SEO, and creating a Google My Business profile for clients is part of this process in order to boost their website rankings on search engines.
Reach More Customers By Using Google Services and Platforms Like Google My Business, Google Maps and More
As the ultimate search platform, Google provides potential customers with an online referral system to find reliable businesses that will meet their needs. By setting up a Google My Business profile a business can make itself easier to find. Thoroughly outlining their products and services will mean that customers in the local area can locate them when searching for said products or services. Providing quality information and content with the proper keywords will help searchers find your business on Google.
Google Maps Make You Easier to Find
Customers prefer local businesses that are close by, so using Google My Business and being visible on Maps means that it will be easier for customers to pay your establishment a visit.
Build Trust with Google Reviews
The reviews and testimonials of previous customers will influence potential customers thinking about making a purchase. Google Reviews provides a platform for reviewers and the higher your business' rating, the more customers will be attracted to it. Plus Google's algorithm will also favor businesses with better reviews.
Highlight Complete Information
Regularly updated business information - from available products to business hours to specials and promos - will show customers that your business is thriving and reliable. Google's algorithm also favors those who make more use of their platforms so an active GMB profile will rank higher than inactive ones.
GMB Profile Optimization
Google's algorithms examines factors such as relevance, prominence and distance. So placing keywords that are relevant to Google users' searches, being more active online and on the GMB platform, and using location-specific keywords and tags so customers will know you are nearby, all of these will improve your business' standing on Google.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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