Using the right keywords for your website's content will help it get better rankings on search engines like Google and reach more audiences. The strategic use of keywords is an important part of the Search Engine Optimization process. Selecting the right ones must take into consideration the business' client base as well as the products and services they seek, which they will search for on platforms like Google. Mahalo Consulting helps businesses through SEO, enhancing their sites with keyword-rich content that will be recognized by search engine algorithms and result in improved rankings.
Determining Keywords For Your Clients
Identifying the main clients of your business will help narrow down the process of selecting the best keywords. After determining which clients will be targeted, the next step is to identify which products or services are popular with them. This will give a big clue as to the words they tend to utilize on platforms like Google.
Keywords are divided into categories based on length, which indicates search volume and specificity, as well as demand among potential customers.
Short, Seed or Broad Keywords: Consisting of one or two words, these are the most popular but also general keywords like "burgers" or "car repair." They are sparse on details don't specify the particular type of product the customer is looking for.
Mid-Tail Keywords: These are more descriptive and contain around three words.
Long-Tail Keyword: Highly descriptive, these can almost be phrase-like in length. These aren't as high in volume as shorter keywords, but they are very specific and rich in details - including product types or even locations. So they are ideal for targeting the kinds of searches your target clients tend to make.
Selecting the right keyword lengths will matter as each has its own benefits and drawbacks. Choosing a variety of keywords and considering a variety of searches to target is a wise approach that will cover all bases.
With the right keywords, local businesses can reach their target clients better. Mahalo Consulting will help your business deploy a deliberate SEO strategy to promote your brand and rank better in search engine results.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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