Benefits of Google Reviews for Local Businesses
Customer testimonials are extremely helpful for businesses as satisfied customers can let others how how the brand's products or services helped them. Google Reviews is a great platform that businesses can leverage so that their customers can submit their glowing reviews, which will then make their brand more visible and draw in more customers. Mahalo Consulting helps clients make the most out of the Google My Business platform and all its features, including reviews, to boost their brand, gain a wider audience and generate more returns.
How Google Reviews Can Help Businesses
Google Lets Businesses Ask For Testimonials
While Yelp indicates that businesses are not allowed to ask their customers for testimonials, Google takes a more open approach and lets businesses send requests to their customers for reviews. In fact, the platform makes this process easier by providing a link that business owners can use to get the reviews.
Google Reviews Contribute to Local SEO
Local search engine optimization helps SMEs rank higher in their general area, and because Google Reviews are on the same platform as Google's search engine, this means positive reviews will be factored in by the algorithm when ranking business pages. This means brands with more Google reviews, with more satisfied customers giving them high scores, will have higher local SEO rankings.
Google Reviews Lead to Calls and Clicks
The review to search engine ranking pipeline means that when potential customers search for keywords that is relevant to your business, then your business will appear among the results, along with customer reviews, as well as the links to the website and contact details - such as phone number, email, direct messaging and more. This unified platform makes it much easier for potential customers to find what they are looking for and make contact immediately.
Google as a platform is highly convenient for customers who want to leave reviews, businesses seeking reviews, as well as customers searching for the products and services they need. All these features are centralized in the world's most powerful search engine and the most thorough SEO algorithm online. So businesses cannot afford to miss out on the advantage offered by Google.
Mahalo Consulting is here to help our clients leverage Google and other online platforms such as Yelp and Wix to their fullest in order to promote their businesses and generate more sales.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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