Quick loading websites are a key part of a pleasant user experience that will result in satisfied customers who are more likely to return to your business page. This, in turn, will improve search engine rankings as the algorithms detect higher website traffic. Page speed optimization is part of SEO best practices. At Mahalo Consulting, search engine optimization is part of our services that will help your business and its website reach more customers.
Page Speed Optimization Improves User Experience
Ensuring business websites load promptly will help improve your page rankings, particularly on mobile. For e-commerce websites, fast loading websites means that more transactions can be made in less time - which is a definite plus. Conversely, if a website takes a while to load, users will get frustrated and may not return - resulting in lower page rankings.
Here are a few ways to optimize your business website's page speed:
Compress Images: Images tend to take up a lot of a page's size and bandwidth, so for low-priority images, compressing them is suggested. Reserve high-resolution imagery for the main subjects.
Removing Unnecessary Plugins: Retaining or hoarding unused plugins is detrimental to page speed optimization and security, so removing them will help in bettering website performance.
Enable Browser Caching: Caching is the ability of a browser to save files in the computer and loading them during the next visit, reducing reloading process and page load time.
Minify CSS and JS Files: CSS and JS files are codes sent to the browser, which the browser has to render. Minifying these files by stripping them of spaces, line breaks and comments can decrease file size.
These are some steps that can help business websites load faster and improve user experience. Let the experts help you design an ergonomic and smoothly operating website that will satisfy your audience and customers.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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