Local SEO: How Higher Google Search Results Help Local Businesses
Updated: Nov 12
Did you know that half of Google searches are local searches? This is why it is important for local businesses to gain better visibility and more conversions into sales by achieving higher rankings on Google search. Research has shown that the top results on Google gets 31.7% of all clicks and is 10 times more likely to receive a click than a page in the 10th spot. Therefore a website that is better optimized will have a better shot at being high up in the search engine results page. Mahalo Consulting will help your business website achieve better rankings and thus reach more customers and get more sales.
Local SEO is a Must for SMEs
Since half of Google searches are local searches, SMEs that operate locally should use local SEO in order to reach more customers in their areas. Studies show notable statistics such as:
97% of users searched online for local businesses.
70% of users visit local stores after finding the information online.
“Near me” type searches for local products or businesses increased by 500% in just the last couple of years.
There is a big chance that potential customers have no idea about your business until they find it online. If your business can't be found online then these potential customers will never be tapped. So it is crucial to optimize your website for keywords that local customers use when searching so that they will find your website first on local search results.
Google search engine ranking is determined by crawlers that index websites and categorizes what the site offers, which is then matched to the queries of Google users. The more a website contains keywords that Google users also use in their queries, the higher the site will rank. Ways to improve local SEO ranking include:
Utilizing Google My Business
GMB is a Google service that lets businesses put up profiles and listings. They input their information, which will be displayed in search results. The more comprehensive information there is - including products, services, business location, operating hours - the better the ranking and results will be.
Choosing the Right Keywords
Businesses must be aware of the keywords their customer base uses when searching on Google. After this is determined, they can place these keywords strategically in their website's content so that the search engine algorithm will factor this into their rankings. The more relevant keywords there are, the better chances a website will come up in Google searches. Location specific keywords should be used to get location-specific results, such as "Los Angeles car repair" instead of just "car repair."
Improve Website Functionality
Even though a website has all the keywords, if it is buggy or if it loads slowly and has bad design, potential customers will be turned off. If it is difficult to use then they will go somewhere else, to another business with a more functional and easy to use site. This will have a negative impact on search engine rankings. Conversely, a well-designed website will retain customers, who will have an easy time navigating between the pages, which will translate to higher search engine rankings as well as more sales.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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