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How High Quality Content Can Help Your Business Site's On-Page SEO
Getting good rankings on Google, the pre-eminent search engine in the web, must be the priority for your business website. With better rankings, your brand will be seen by more audiences and potential customers, which will lead to more transactions. This is one way small and medium sized businesses can go toe to toe with large corporations. Strategies to improve Google ranks include improving your on-page search engine optimization (SEO), which goes hand in hand with making high quality content so that audiences will organically seek out your website.
Higher Google Ranks Depend on Real Organic Views As Well as Algorithm Optimization
While Google updates its ranking algorithm regularly and prioritize different variables and SEO strategies, there is no substitute for genuine content that provides value to customers, that they will seek out organically. In short, if your website is full of pages with useful resources and articles that gains an audience, your business will get noticed on Google.
As the saying goes, "Content is King."
Content grabs attention and provides answers to the questions audiences are asking, or even give them the answers to queries they haven't asked yet. Good content will hook audiences. On the other hand, bad content will turn them off.
So be sure your website contains real content that is useful for your audiences, that they can use to solve their problems or inform thier decisions.
Content quality and length is also a factor in SEO ranking. When searching for top articles on Google, chances are the first results will be articles that are well-written and comprehensive. Pages with thinly written or shallow content won't rank well.
Improving On-Page SEO
If your page is not optimized for your target keywords, your page can still drowned out by competitors despite having great content. On-page SEO remains among the most effective ways to get your page recognized by Google's algorithm.
On-page SEO tactics include:
Starting title tags with target keywords
Google prefers keywords appearing first on pages.
Target keywords should appear in the first 100 words
Starting content with the target keyword gets better results with Google's algorithm.
Add related keywords within the content
LSI stands for latent semantic indexing, LSI keywords are words and phrases related to the topic. Putting these in articles help Google's algorithm understand, classify and rank pages for the target keywords.
Avoid keyword stuffing
Google penalizes excessive usage of keywords, so don't go too crazy with them!
Successful businesses invest in digital marketing to better reach their customers and make the most out of the opportunities offered by Google and their search engine algorithm. Mahalo Consulting Inc. will help your business improve its website's SEO and content quality.
Reach out to Mahalo Consulting. Together we will grow your business online with digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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