Search Engine Optimization or SEO is a major part of digital marketing. One way to improve a local business' Google search ranking is by making use of the platform's Google My Business listing service and optimizing the information contain there. This will help the business reach a wider audience and thus more customers. With this, those who need their products or services will have an easier time finding what they are looking for, and the business will generate more sales.
How Google My Business Can Improve Your Business’ Ranking
Google My Business is a listing of a business’ information, from their products and services to regular updates and posts. It also includes customer reviews. And it makes contacting businesses much easier. All the information is gathered in a centralized platform, making it a handy resource for potential customers. This is why optimizing it is important, so that Google’s algorithms will give it a higher ranking when people look for certain keywords related to the business.
Business leaders who are busy focusing on guiding their enterprises and making deals can delegate these SEO boosting tasks to Mahalo Consulting.
Critical information that must be easy to find in any GMB listing include:
The products or services the business offers.
Contact details such as phone numbers or messengers.
The business’ operating hours, if it has parking, or if it does deliveries.
Reviews of other customers showing the quality of the brand’s products or services.
These should be available to potential customers through the Google My Business page, so that they will have the information they need even before they reach the brand’s website. By the time they open the business’ online store, they might have already decided to make a purchase.
While the business’ website can already have the information listed on GMB, the listing makes it easier for the Google search engine algorithm to index the information. This makes the information consistent across Google’s various services such as Search and Maps. This is the reason why Google and its algorithms look favorably to those who put their services to good use.
Google’s search engine algorithms will favor a business more when it provides thorough information. As Google is the most dominant search engine, businesses must optimize their sites and listings to get better rankings on the platform. It will also compliment other digital marketing services in tweaking the business’ homepage to improve its local SEO rankings.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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