Search engines provide businesses with an incredibly convenient way to connect with their customers and vice versa. Especially for small and medium enterprises (SMEs) and local businesses that don't have the resources of large corporations that can simply spend on advertisement campaigns. By employing sound strategies to boost their business websites' search engine rankings, SMEs can level the playing field and compete with big businesses. Here's how Mahalo Consulting can help you with this:
Leverage Search Engine Optimization for Your Business Website
To attract more customers, businesses can optimize their websites and online stores. They can start with the following steps:
Utilizing keywords that their customer base will search for, which will be noticed by Google's algorithm and will be reflected in search engine results.
Aiming for location-specific terms and keywords, through local search engine optimization your business will be able to reach customers in the area better and they will have an easier time with their queries.
Making their business website easy to navigate and fast, improving customer experience and resulting in more return customers, which search engine algorithms will factor in when assigning your business website's rank.
Enhancing User Experience
Search engines do more than just rank websites by the keywords they utilize. Their algorithms can also gauge the behavior of users and viewers, observing how they browse these websites. They can gauge how long users stay on a site, how often they click through the pages, the number of pages they go through, and more. Through this, Google can determine if a site is catching and keeping the attention of its audiences, or if visitors leave after a moment. This is how they determine genuine and organic user interest. So if users have a better experience navigating your business website and reading informative content, they will browse it for a longer time. And this will be seen as a favorable factor by Google's algorithms.
Search engines assess click through rates (CTR), bounce rates per session and page speed. If your website is designed to be aesthetically pleasing, functional and easy to use, this will be noticed by the algorithm and will result in better rankings. Plus it's generally best for business to ensure users have a convenient time when they visit your business!
Using Multiple Platforms Like Social Media, Yelp and Google My Business
By making use of social media pages and listing services, and regularly posting updates on these platforms, businesses can become more visible and draw more viewers to their online stores. Potential customers scrolling through Facebook, searching on Google, or going through Yelp will be able to come across your brand and its products or services. Especially if they are searching for keywords that match your business' field.
As the preeminent search engine on the web, Google and its algorithm can be a major help to small and medium businesses. The platform rewards businesses that utilize its services like Google My Business. So by using these listings, businesses can make their information available in Google's consolidated services, from Google Search to Maps and more. Their algorithm will have an easier time indexing your business' information, which will help it get better search engine rankings.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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