Good Website Functionality Helps Retain Audiences and Customers, Improve Search Rankings
The more internet users visit your website, the better the ranking it will receive from search engine algorithms that measure website traffic. Search engine optimization is a must for businesses that want to rank higher.
This process not only involves reaching out to more audiences but also streamlining websites so that when people visit it, their experience will be enjoyable and user-friendly, so that transactions will be easy and visitors will be more likely to return for more business. Mahalo Consulting offers website design and search engine optimization services as part of its digital marketing campaign packages to help businesses reach more customers.
Alt-Text for Accessibility And SEO
Alt-text in images has two uses. Primarily they assist those who have visual impairments interface and utilize web pages. Tools such as screen readers that speak out text, refreshable Braille displays and devices that translate text into tactile characters, all of these require alt-text. The detailed descriptions of images in the alt-text will be translated into speech or Braille. This is why websites should use alt-text comprehensively to describe the images being displayed. The text should be meaningful and descriptive, with information accurately conveying the images.
The secondary use of alt-text involves search engine optimization as the written copy in the alt-text will also be registered by search engine algorithms like Google crawlers. So they can describe the image in question while at the same time contain relevant keywords connected to the visual as well as the content of the webpage, which will help search engine algorithms index the website.
Ways to Optimize Page Speed and Improve User Experience
Slow loading time is one of the biggest turn offs when browsing websites. So businesses that want more viewers to go through their website and ultimately find the products or services they want and make a purchase should ensure that their pages load promptly. Doubly so for their websites' mobile versions. Fast loading websites means users can find what they want quicker and make transactions in less time.
This can be achieved through methods such as:
Compressing Images: Images tend to take up a lot of a page's size and bandwidth, so low-priority images can be compressed and high-resolution imagery can be reserved for main subjects.
Enabling Browser Caching: Caching is the ability of a browser to save files in the computer and loading them during the next visit, reducing reloading process and page load time. Enabling this feature will help users navigate websites faster.
Minifying CSS and JS Files: CSS and JS files are codes sent to the browser, which the browser has to render. Minifying these files by stripping them of spaces, line breaks and comments can decrease file size.
Removing Unnecessary Plugins: A lot of unused plugins is detrimental to page speed optimization and security, so removing them will help streamline website performance.
Reach out to Mahalo Consulting. Together we will grow your business online with search engine optimization, content creation, website design and digital marketing so you can reach the right audiences, highlight the products or services your business offers, and meet your business goals.
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